Every CRM waits to be told. Lars decides.
It hears every call, coaches every rep against your playbook, and has tomorrow planned before anyone reaches their desk.
14 days free, no card. Your own database, running in about a minute.
The morning brief nobody had to write.
Who is overdue, whose queue is over capacity, what is at risk today — on your desk at eight, before anyone asks.
See it on your own leads.
Your CRM is provisioned while you finish reading this sentence — pipeline, roles and an AI sales director already inside.
Start freeNo card · your own database
Running in production today
- 6,653
- calls ingested in production
- 2,894
- reviewed by the AI
- 4,810
- leads under management
Your own database, not a shared table
A CRM records the day.
Lars runs it.
Same team, same Tuesday, same data going in. The difference is whether anything happens without a person deciding it should.
Your CRM today
With Lars
Nobody on that team logged a single field. Everything on the right came from the calls, the timings and the silences — the data a CRM already has and does nothing with.
Your team went home.
Your best manager didn’t.
Drag through the night. Everything below happened without anybody being asked, on a floor with six reps.
41
Calls reviewed
0
Deals pulled back
0
Plans written
Last call of the day ends. Transcribed, split by speaker and scored in 38 seconds.
Not built for a vertical.
Configured into one.
Pick a business. The modules, the stage names and what the AI listens for on a call all change — the core does not. Every business below runs on the same product — and none of them can see anything that belongs to another.
Modules for this client
- Leads
- Pipeline
- Calls
- Coaching
- Catalog
- Floor plans
- Auctions
- Dealers
- Schedule
- Bookkeeping
Switched on per client from one console. A module that is off is gone from the navigation and answers 404 on the API — not hidden with CSS.
Stage 1
Inquiry
Stage 2
Viewing
Stage 3
Reservation
Stage 4
Contract
What Lars listens for on a call
Client asked about parking twice and never mentioned price. In this segment that is a buying signal — moved up the queue.
Software that takes the shape
of the business it lands in.
Vertical CRMs make you sell their way. Generic ones make you build it yourself. Lars arrives shaped like your business — and three things keep it that way once real work starts.
Telephony, messengers, web forms, chat, your billing, your warehouse, a partner’s system, data that lives somewhere else entirely. Every connection belongs to you: kept with your business, switched off by you, and never shared with another company.
Access is issued to you alone and shown once. Everything that arrives is written down, including what was turned away.
- Telephonycalls + recordings
- Telegramown bot, own groups
- Web forms & chatinbound, deduplicated
- External servicesread in place, not copied
- Access for other systemsyours to give and take back
Five layers. All of them ours.
An AI that manages a sales floor needs the floor. Most tools own one layer and rent the rest, which is why they can summarise a call but cannot act on it.
Decisions, not dashboards
The layer that makes this a manager instead of a report. It ranks the day, moves work off overloaded reps, pulls deals back before they cool, writes the coaching and delivers the morning briefing.
- Daily plan per rep
- Queue rebalancing
- At-risk detection
- Leadership briefing
- Per-rep coaching cards
What it costs to have
someone actually listen.
A sales director is not expensive because of their salary. They are expensive because they can only hear a few calls a week, and you are paying for the ones nobody heard.
12
4,536 calls a month at 18 per rep per day
A human sales director
$9.0K / mo
2 director(s) · $4.5K each, loaded
- Calls reviewed
- 96 of 4,536
- Coverage
- 2.1%
- Cost per reviewed call
- $94
Lars
Quoted / mo
12 seats · quoted after one call
- Calls reviewed
- 4,536 of 4,536
- Coverage
- 100%
- Cost per reviewed call
- —
$94
is what one reviewed call
costs you today
That is the number your quote has to beat — on 2.1% of calls, not on all of them.
Assumptions, all visible on purpose: one director per 8 reps at $4.5K/month fully loaded; 8 calls per rep per month reviewed properly, which is two a week and generous; 21 working days. Lars reviews every call because the marginal cost of the next one is a fraction of a cent. Our side of the table is the $100 base plan up to 5 seats; past that the price is quoted, and this calculator says so instead of guessing.
Start at a hundred. Scale on a call.
Small teams sign up and run today. Larger ones differ by an order of magnitude in seats, modules and AI volume, so we quote after one call — and the quote holds.
$100/ month
Everything below, for a team of up to five.
- Up to 5 seats
- Pipeline, leads, tasks, contracts
- AI review on every call
- Training built from your own calls
- Your own database
- Email support
14 days free · no card · cancel by not paying
Shaped to how your
floor already works.
Quoted after one call, and the quote holds.
- Unlimited seats and teams
- Your domain, your bot, your branding
- Modules built for your business, not a marketplace
- Integrations to your stack, migration off your current CRM
- Own database cluster where wanted
- Onboarding, an SLA, and a named contact
Thirty minutes, your calls, your pipeline · no setup fee
See it working —
on a company like yours.
We send you a link. Open it and a CRM of your own is built while you watch — a made-up company in your industry, with three weeks of leads and two sales calls the AI has already reviewed. It is yours for a day.
No card · nobody else sees it · deleted after a day